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If you are thinking about starting a travel career or if you are already working in the travel industry and want to upgrade your knowledge and skills, our Online Travel Agent program will have you career ready in 12 months or less!

Our Online Travel Counsellor Certificate program has received a Three Star endorsement by the Association of Canadian Travel Agencies (ACTA). This fully online program consists of 12 modules specifically designed to provide you with an understanding of the complexities and dynamics of the travel industry as well as the skills required to fulfill the important role of a travel counsellor.

All tourism travel program modules are delivered using a dynamic web-based learning platform which allows personalized, flexible learning at your convenience. The tuition fees outlined below include all required textbooks and reference materials as well as support from your program instructors.

You may register for the complete Travel Agent certificate program (includes all modules) or individual modules, according to your needs and interests. The complete certificate program is ideal for students wishing to become members of the travel industry as quickly as study time allows. Alternatively you may enroll in the individual module(s) of your choice and receive a certificate for each one you successfully complete.

Detailed program information can be seen by scrolling down the page or by clicking on the names of the individual modules listed below.




Travel Counsellor Complete Certificate Program – All Modules

$3700 Register



MODULE 1: Travel Industry Introduction

$250 Register

MODULE 2: Hotel, Rail and Ground

$350 Register

MODULE 3: Tours and Cruises

$350 Register

Mid-Term Examination #1 (Modules 1,2,3)

$100 Register

MODULE 4: Travel Geography

$550 Register

MODULE 5: Sales and Administration

$350 Register

MODULE 6: Selling Skills

$350 Register

Mid-Term Examination #2 (Modules 4,5,6)

$100 Register

MODULE 7: Fares and Consolidation

$500 Register

MODULE 8: SABRE: Basic Theory & Practical

$850 Register

MODULE 9: Advanced Fares & Ticketing

$600 Register

MODULE 10: Introduction to TICO

$150 Register

Mid-Term Examination #3 (Modules 7,8,9,10)

$100 Register

Final Examination (Comprehensive, Modules 1 to 10)

$100 Register


Introduction to Certified Travel Counsellor



Certified Travel Counsellor (CTC) Examination Preparation – Optional


* Prices effective October 1, 2016

Module 1
Travel Industry Introduction

The Tourism Industry

What is tourism? What is a tourist? tourism in Canada, history of tourism, national governments and tourism, government and legislation, Canadian government and tourism legislation, travel distribution systems, suppliers, the travel agency.

The Travel Counsellor’s Role

What is a travel agency?, travel agency income, travel agency expenses, types of travel agencies, the travel agency’s business, what is a travel counsellor?, the role of a travel counsellor

The Client

Classifying groups, general reasons for travel, non-discretionary and discretionary travel, barriers to travel, pleasure travel as a need satisfaction, the needs of business travellers, factors determining individual travel behaviour, questioning skills, effective listening

The Travel Product

The travel product, sources of product knowledge, product knowledge and sales

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Module 2
Hotel, Rail and Ground

Rail Travel

Development of rail travel, advantages of rail travel, disadvantages of rail travel, rail travel in Canada/United States/Europe, railroad organizations, European rail schedules, Eurail tariff, rail passes, rail travel in Britain/worldwide, specialized train services.

Ground Transportation

Bus transportation, types of buses, bus transport in North America, bus transport in Europe, ground transportation, car rental.


History and background, importance of the hospitality industry, types of hotels, hotel representatives, hotel terminology, hotel personnel, grading of hotels and resorts, checklist for quality, rates and charges, food service and meal plans, checking in and checking out, commission arrangements, business relations, timesharing.

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Module 3
Tours and Cruises


Tours, types of tours, tour wholesalers and tour operators, independent tours: the original tour, constructing independent tours, role of tour wholesalers, costing system for independent tours, advantages and disadvantages of independent tours, group tours, escorted tours, role of tour operators, preparation and organization of an ITC program, negotiations with suppliers, costing an ITC package, tour brochures, recommending a tour, product analysis, tour operator documentation, advantages and disadvantages of package tours


The cruise industry, history of cruising, the growth of cruising, types of cruises, other types of marine transportation, cruise ship features, cruise ship personnel, cruise industry references, cruise brochures, cruise fares, comparing the cost of a cruise and a package tour, selling cruises, advantages of cruises

Travel Insurance

The need for travel insurance, travel insurance terminology, types of travel insurance, selecting insurance, waiver forms, dealing with insurance companies, claims procedure


Research on the Internet: web sites for general knowledge, hotels, cars, wholesalers, airlines, cruise lines and more. Step by step use of these industry related sites.

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Module 4
Travel Geography

Travel Geography covers a substantial amount of information and is divided in Volume 1, Western Hemisphere, and volume 2, Eastern Hemisphere

Identify and locate travel destinations

  • interpret maps, atlases, and destination references
  • identify and locate continents, countries, oceans, cities

Research and provide destination information

  • identify tourism locations
  • define terminology of attractions and events
  • identify and describe types of attractions and events
  • inform client of essential travel requirements
  • utilize the 12 and 24 hour clock and calculate equivalent time
  • exhibit knowledge of world time zones and calculate time differences
  • define elapsed time
  • identify world currencies, codes and sources of currency information
  • locate exchange rates and convert currencies
  • identify foreign banking options (e.g. travellers cheques, debit cards)
  • suitable behaviours for travel and destination
  • research information using the Internet

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Module 5
Sales and Administration


Marketing, travel agency promotion, advertising, publicity, sales, types of prospects, sales strategies, the sales process, telephone sales, sales success guide.


Profitability, accounting procedures, converting currency, billing settlement plan (BSP), filing systems, customer relations, professionalism, trade associations, familiarization trips, continuing education, how to start a travel agency.

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Module 6
Selling Skills

Understanding Clients and How They Buy

Emphasizes selling styles and buyer types and the impact of personality on the sales process. Match your style to the clients and learn what motivates people to buy.

Selling Benefits and Telephone Techniques

Dealing with difficult telephone clients, asking the right questions, presenting and selling “Benefits”.

Add-on Sales and Up-selling

Quality client service. The difference between overselling, upselling and add-on sales. The five major client complaints. What to do when things go wrong. The secrets of quality client service.

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Module 7
Fares and Consolidation

Domestic and international fares and ticketing, development of air travel, airline regulation, deregulation in the USA and Canada, route structures, classification of airlines, international air regulations, selling air travel, using the official airline guides, airline fares and tariffs, IATA traffic conferences, fare construction principles, air fares used for tours, airline ticketing.

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Module 8
SABRE: Basic Theory and Practical

SABRE Theory

Introduction through theory to the Global Distribution System Sabre: availability, selling air space, passenger name records, remarks fields, SABRE fares, itinerary pricing, miscellaneous entries; seat assignments, flight verification and queues, direct reference systems, SABRE hotels and SABRE car rentals. Major airline carrier codes, principal city/airport codes.

SABRE Practical

Computer Reservation System learning at its best. This modern Viasinc interactive system offers both lesson directed learning and emulator simulation designed to replicate the agency environment. You will receive 30 hours of simulated interactive training allowing for practice of SABRE commands and procedures, plus supplementary data on: Modifying PNR’s (Passenger Name record), Queues.


This module has a short introduction to Apollo codes, to show how they may differ to those in Sabre.

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Module 9
Advanced Fares and Ticketing

This course covers the international and domestic construction of fares. In addition, you will gain:

  • hands on familiarity with the formats to display the major airlines’ airfares
  • practical experience with the formats to display rules for the airline fares
  • experience with pricing PNR’s and storing those fares on a PNR
  • familiarity with the formats to produce an airline ticket through automation
  • an understanding of how the airlines use the CRS system to distribute their airfares on a world wide basis

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Module 10
Introduction to TICO

TICO – the Travel Industry Council of Ontario requires that anyone working in the travel industry in Ontario and wishes to sell products, must acquire their Examination Certificate.
This module takes you through the TICO Study Manual up to the stage where a student then may independently arrange for a TICO approved proctor in advance of enrolling for the examination.
Topics include:

  • TICO’s mandate in the travel industry
  • The ongoing relationship between TICO and the Ontario government
  • TICO’s organizational structure and board membership
  • TICO’s mission, vision, values, and responsibilities

Although other provinces are unregulated, a TICO credit on the School’s transcript should still be acceptable outside of Ontario as a valid indication of gaining additional knowledge within the industry.

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Module 11
Introduction to Certified Travel Counsellor (CTC)

This course includes four modules on Professionalism, Operations, Client Services and Sales, and Travel products. There are many self assessments and answer keys end-of-module test.

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Module 12
Certified Travel Counsellor (CTC) Examination Preparation - Optional

This course is designed to help you prepare for the Certified Travel Counsellor Examination. We will support you in your progression to earning a CTC professional designation, controlled by the Association of Canadian Travel Agencies (ACTA).

Topics include:

  • Certification System
  • Certification Fees
  • Specialist Programs to earn credit hours
  • Hours of Industry Experience
  • Performance Evaluation
  • Sample and practice CTC examinations
  • Support with registration process, and selection and location of approved proctors for the online examination.

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